Globalization, Cultural Conflicts and Language Translators

Global-Village-World-PeaceGlobalization has been defined from economic, political and social perspectives by different scholars. It generally means “available goods and services, or social and cultural influences, gradually becoming similar in all parts of the world.” Cultural exchanges have taken place over the past, as a result of cross-cultural interactions. Spices, tea and herbal concoctions found their way to Europe from China and Asia. Similarly Westerners introduced modern weaponry, modern medicine and things as mundane as bread, cheese and chocolates to the Far East on their voyages. But due to the advancement in technology, cultural interdependency is increasing day by day and the future holds a promise of even greater cultural connectivity. The world has now become a “Global Village” where societies rely on professional translation services and cannot live in isolation. Their mutual interests bring them together. The question arises: Why societies are interconnected more so than ever and what brings them in close contact with each other? Many factors have contributed to develop this cultural interdependency. Fastest means of traveling, expansion of world trade, multitudes of international companies and improvements in telecommunication have resulted in what we call “Globalization.”

How to avoid cultural conflicts

The increasing inter-connectivity of cultures being established, it is now important to understand its ramifications. Dealing with people belonging to other cultures is bound to arise some conflicts. Confucius thinks that human beings have a common nature universally but “habits and customs keep them apart.”  As human beings, it is hard to accept other people’s customs and beliefs because they appear alien to us. This reaction is quite natural. But a global citizen needs to be more open and accepting than the people of the past. In our educational institutions, at our workplaces, in markets and other social settings, we run into people belonging to other cultures,speaking different languages and having different social etiquette than ours. Our first reaction is to become judgmental. Anything which is alien is unacceptable for human nature. To have a surface level knowledge of other cultures is important for every individual in the world. But people who have cross-cultural dealings on a regular basis need to have a deep knowledge of the customs of other cultures,which would develop an attitude of acceptance towards others in them.

Integrated efforts—a step towards the solution of Global Threats

In the modern world, different nations not only have mutual political and economic interests with each other, they are also facing common threats like international terrorism, environmental changes and rapid increase in world population. Epidemics when break out in one part of the world become a threat for other countries as well, not to mention fatal diseases caused by viruses like AIDS and Hepatitis-C.  Combating against these threats requires coordinated efforts and mutually devised strategies. These huge challenges faced by humanity cannot be overcome by individual efforts of nations. In today’s world human beings need to set aside cultural differences. Working together on a global scale, can be the first step towards resolving these magnanimous issues.

Role of language translators in the modern world

Language translators working for various translation companies such as The Marketing Analysts Translation Service, interact with different people across the border. Their job requires a high level of tolerance for other cultures. Developing amiable work relationships can help create an atmosphere of mutual respect and tolerance across the world. Translators and interpreters can serve as links between different cultures. Whenever international companies set themselves up in foreign cultures, they require the aid of translators to communicate with the local populace. This has increased the demand for translators tenfold. French translators, German translators, Arabic, Spanish and Portuguese translators are needed to interact in the oil producing African countries which used to be French, Portuguese and Spanish colonies. This need has arisen due to the ever-increasing interest in the exploration of new resources.

It is our responsibility as peace-loving inhabitants of this planet, to play our role collectively in making this world a better and safer place to live in. The key to this goal is to cast away our cultural differences. Resisting the cultural interdependency of today’s world can lead to disaster.

Analyzing The Factors That Encourage Firms To Get Into International Marketing

A number of factors may encourage a company to get involved in multinational marketing.  Some of these encouraging and discouraging factors include the following:

Encouraging Factors

Discouraging Factors

Saturated domestic market Tariffs
Domestic market regards product as obsolete Import quotas
Domestic government or environment becomes anti-business Other restrictive foreign government controls
Foreign market opportunities  
Foreign production opportunities  
Formation of economic communities  
GATT accords  
Language communication obstacles  

To begin with, certain considerations about the domestic market, such as market saturation, lack of new markets, or technological obsolescence, may encourage a domestic company to move into the international market.  Whatever the reason, San Jose Translation Services workers and localization consultants suggest that “A saturated domestic market may lead a firm to consider the international market as an opportunity for extending the product life cycle.”  The obsolete product could be exported into overseas markets where it may be perceived as technologically acceptable.

In addition, there may be times when either the domestic government or the business climate becomes anti-business.  In the United States, for example, there have been periods of strong pro-labor sentiment and periods of increased regulation of business that have hastened the entry of some businesses into international involvement in efforts to escape the effects of developments at home.

On the other hand, many factors encouraging world trade stem from foreign opportunities rather than domestic problems.  Quite clearly, there are companies that view overseas business the same way they view domestic business-both provide opportunities.  Such companies are drawn into international trade because they see an opportunity and wish to take advantage of it and have the language translation and other resources needed to make their efforts successful.  According to San Francisco Translation Services workers, “The opportunity may present itself in the form of market opportunities (new and untapped demand, growing market segments, etc.) or in the form of production opportunities (lower cost of labor, raw materials and transportation costs, or more productive labor facilities, and so on).”

Another major factor is the growing formation of economic communities where worldwide languages, currencies and trade laws differ.  Formation of economic communities makes for greater communality in trade among all the members of those communities and in the dealings that other nations experience with those community nations.